Every traditional and modern shopping center has to adapt to the world of online stores if their main motive is to reach out to more customers and ultimately improve their visibility. While few shops partner with already flourishing e-commerce stores like Amazon or eBay and open their storefront on their website, others move ahead and open their own eCommerce store and customize the e-commerce website development using certain tools and platforms to bring their creativity alive and make it accessible everywhere.
Setting up an online store is neither easy nor cheap. Hence, it demands a major investment the first time you set it up. But, there are certain e-commerce website development tools, which are not only useful but also free to use and can help you in saving more money. For your convenience, we have come up with the top 5 free tools for your online store, which would be extremely useful for your upcoming store.
WooCommerce: Easy to Use Shopping Cart Tool
WooCommerce is one of the commonly used tools, which has both a free and paid version. If you happen to build your website over the WordPress platform, then probably Woocommerce will be your bae in setting up the store online. It is easy to use and can help you in improving the store look without paying any additional cost for development. With Woocommerce installed in your store powered by WordPress, you will hardly face any difficulty whatsoever.
Magento: Best CMS Tool for the Technical People
Magento is a great alternative to the content management platform WordPress, which helps you in setting up the store. But, when compared to the other CMS platforms, this platform is more complicated and can only be handled by someone who has technical knowledge in handling the tools efficiently. This open-source tool can help you in giving a ravishing look to your online storefront.
Zen Cart: A Very Powerful Shopping Cart Tool
Zencart is one of the best eCommerce website development tools. Although it is free, it comes loaded with multiple features and is one of the best shopping cart tools available. You can opt for either the basic or the advanced version. It is freely customizable. Hence, you have the freedom to change the source code and use it as per your requirement. It is simple enough to be easily integrated with the Payment Gateway for purchase orders. You can easily create the store with the available products in your inventory and start the shopping process immediately.
MailChimp: One of the Best Email Marketing Software
While you are setting up the storefront, you are majorly apprehensive about taking up a premium version of tools, which are required during e-commerce website development . One of them is an email marketing software, which is useful for keeping in touch with visitors and clients and marketing the flagship products to those who sign up. MailChimp, which is one of the most widely popular email marketing tools, has a free version, which helps you to utilize the tool for marketing products for up to 2000 subscribers who have subscribed to your emails. To convince the customers in a better way, the software has an inbuilt template, which might help you in mailing both your existing and prospective clients.
HubSpot: CRM for Converting Leads to Clients
If you are looking for a tool, which is capable of converting your leads, then the right CRM tool to address all your needs is the HubSpot CRM tool. With the help of Hubspot (free sales software tool), you could easily track up one lakh contacts and get your team on board. Managing the team and leads becomes seemingly easier with the tool. Hence, without giving it much thought, just check out and integrate this amazing management cum CRM tool to convert your potential leads into long-term clients with the help of your team.
Summary:
These are a few of the most widely used eCommerce website development tools, which have brought about a change in the look and feel of the e-commerce websites. The more user-friendly the site is, the more convenient it becomes for your prospective clients to surf your website. Also, free tools offered by Google such as Google Analytics will help you in the future to analyze the type of traffic your website receives and formulate your marketing strategies on the basis of visitors who visit particular product pages of your website frequently. Additionally, you can take the support of digital marketing and web development company Singapore, any other place to extensively market your products and improve your visibility online.
With consistent efforts and ever-impressive marketing campaigns, you will be able to make your online store and its sales success. Even when your physical stores are shut down, your online store will be up and running generating sales even while you are asleep.