The ABCs of SEO Campaigning for SMBs

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Working as a member of the online business community puts a number of new rules on the back of every business owner. Being a member of this business circle becomes even more demanding if you come from the offline environment. Therefore, if you want your online business effort to yield some business-boosting results, you need to master the techniques and strategies for reaching those goals. The most important feature of every business on the web is successful search engine optimization, also known as SEO.

SEO

Exclude Irrelevant Content
The Internet is definitely the greatest blessing the business world has ever seen. However, since the non-business part of the Internet often relies on fun or even silly content, some business websites also succumb to the pressure of the community and share some irrelevant content. Nevertheless, small business owners should never fall into that trap. The businesses belonging to the SMB group have to stick to middle-of-the-road solutions when it comes to their online content. Otherwise, you could mislead your visitors, instead of attracting them to become your regular visitors and clients. While you should have a blog and interesting texts on the website, they have to follow the general purpose of the website.

Optimizing Conversion
An important part of the entire SEO campaign, the process of turning your occasional visitors into your regular online customers deserves special attention. Here it is important to learn more about your visitors by following different website metrics. They will inform you about the number of visits on your website, as well as some more advanced features, such as the time data about the visits. Also, you will receive information about the popularity of different areas of the website. All those data will help you organize the website and your online business offer in a user-friendly way, to reach as high conversion as possible. Moreover, check some tips for measuring the retention rate here.

Website Tweaks
The worst thing that can happen to a curious visitor of your website is lousy organization. Actually, that is the worst thing that can happen to you – the business owner – because the visitor will go to another website. Therefore, before you launch your SMB website, you have to test it. The first phase should be performed inside the business. Your employees will test the website during this stage. The second one can be done in controlled conditions. Here you will need a group of chosen testers. Finally, the third stage is letting the public to rate the website. The owner should repair the tweaks afterwards. Only such a well-prepared website will be visited, shared and recommended, which all contributes to a positive SEO reputation. However, all those actions can hardly be conducted by single small business, which is where the experienced professionals from the Magento Sydney team can come in pretty handy and prepare all those features for you.

ABCs of SEO

Improve visibility
Now that your website is ready for all the challenges in the business world, you have to work on its promotion. Obviously, the easiest and most affordable way to get a higher SEO position is to boost your popularity through social media. Launching a page or several pages in different networks is a must in this process. Furthermore, try to contact one of those social media influencers, since they can have a beneficial effect on your online visibility. The more visitors come to your website through social media, the higher ranking in search engines you can expect.

As your business keeps growing, you will need to expand the number of SEO tricks you use. Using the ones presented in this text will definitely take you to that more advanced business stage, so do not hesitate to include them in your SEO campaign.

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.