Tech videos are one of the premier ways to communicate with viewers and get your message across. They’re also a great way to make money if you know how to put them together in the right way. They’re popular in both professional and educational contexts, and they’re available on a variety of platforms and for a wide range of purposes.
What exactly are Tech videos?
A tech video is a video that demonstrates the workings of a particular piece of technology or software. They are usually short and to-the-point, offering viewers enough information to learn how to use a certain product. Customers may find a tech film useful if you have a product that requires some explanation. Tech videos are usually short and can be posted online, in an app, or even played on a screen in-store. Because they are so cost-effective compared to other forms of advertising, many small businesses find them useful for introducing their customers to new products.
With more than one billion hours of tech videos being watched every day on YouTube alone, it’s no surprise that there is an ever-growing demand for people who can produce high-quality tech videos. Whether you are looking to create your own channel or take your company’s instructional videos to the next level, these resources will help you get started.
What are the common resources needed to create Tech Videos?
Screen Capture Software
Screen capture software is often the most important tool for creating tech videos. In order to create videos that walk people through how to do something on the computer, such as how to use a website or how to install a program, you’ll need a screen capture tool.
These tools allow you to record what is happening on your screen so that you can show others how to perform tasks on their computers. They also allow you to add voiceovers and any other supplemental text or graphics you want your audience to see. There are a number of screen capture tools and software available like Screencast-O-Matic, Loom, Camtasia, and OBS.
High-Quality Microphone
No matter what type of video you shoot, you need to make sure your audio is clear. This means investing in a high-quality microphone because the built-in microphones on cameras and phones are rarely good enough for professional production.
There are a variety of microphones available, and which one you choose is determined by your needs. For example, if you’re shooting outdoors, where you’ll be exposed to wind, you’ll want a windscreen that can fit over your mic to reduce the impact of wind on your sound quality. If you plan to move around while recording audio or video, you’ll need a wireless microphone system. If you will be recording narration or voiceovers in a quiet room with no outside noise, a desktop or handheld mic will do the trick. Some of these recommended microphones include SE Electronics sE2200a, Zoom H4N Multitrack Recorder, and Sennheiser EW 112P G3-A omni-directional EW System. Find what’s best suited for your needs.
High-Quality Camera
For your product tech films, it’s critical to employ a high-quality camera. High-quality cameras are necessary to maximize the quality of your photos and videos. For example, you will be able to use a depth of field with your camera if it’s high quality, which can help blur out the background and emphasize the product itself. Additionally, a high-quality camera will allow you to focus on specific parts of the product to provide a close-up view of important features.
Depending on the type of video you want to capture, you can utilize a range of cameras. If you want to go outdoor and be energetic, you can use GoPro Hero10 Black. Also, you can select other cameras like Panasonic Lumix S1H, Sony A7S III, Canon EOS R5, and other devices depending on your budget.
Good Lighting Source
Lighting is one of the biggest resources needed to create effective online videos. Lighting is important to any video because it helps capture the best images possible. Without good lighting, a video will look dim and dreary. While this may be ideal for some kinds of videos, most businesses want their videos to be bright and cheerful in order to attract viewers.
Online videos also need good lighting because they are often used in conjunction with text on a website. When the video is dim or drab, it’s harder for a viewer to read the text that goes along with it. If the text is hard to see, viewers won’t stay on the page long enough to watch the entire video. Instead, they’ll leave and look elsewhere for information on the company’s products and services. Quasar Science LED Lamp/Light Bar, Neewer LED Ring Light, and RaLeno LED Soft Light Panel are just some of the lighting sources you can buy and utilize.
Animation Tools
Animations are a great way to get your point across. They’re also a great method for your audience to remember what you’ve spoken. Text and photos can only take you so far. When it comes to technology, a video is the finest approach to interact with your audience.
Animation software usually comes with templates that allow you to create your own animations by dragging and dropping various elements onto your screen. These accessible software are Powtoon, Animaker, OpenToonz, Blender, and many more. All you have to do now is choose the best option for your needs.
Software and Platforms for Video Editing
Video editing tools are valuable to video content creators and marketers who want to edit their own videos. From basic cutting and splicing to adding transitions, effects, or compiling multiple videos, these tools help you create polished videos that get results.
In order to create a unique video, you will need these tools. This is especially true if you are not an experienced video editor or don’t want to spend too much money on expensive software. You may want to try out free or low-cost video editing software before investing in more expensive professional software. Once you’ve mastered the basics, you may decide that you want to invest in more advanced tools such as a green screen or compositing tools in order to make your videos look more professional. Some of these tools offer a free plan like VEED, Animoto, Wistia, and more.
The Takeaway
While tech videos may seem intimidating to create, they are a hugely powerful marketing tool (and educational device) that more businesses should take advantage of. The good news is that tech videos don’t have to cost an arm and a leg. Hopefully, you now feel more confident about creating your own tech video and have a better idea as to what resources you’ll need in order to do so.