If you are just getting started with a mobile marketing campaign, one of the biggest aspects to consider are your social media accounts. As the number one social media platform today, people are spending 1 out of every 7 minutes on Facebook when online. Facebook users typically are spending 10.5 billion minutes (almost 20,000 years) on the social network. And, thatâ€™s excluding mobile devices. If you haven’t tapped into Facebook advertising yet, you are missing out on a large demographic of potential customers just waiting to see one of your ads.
Decide on Your Target Audience
Mobile marketing is the future. When you want to reach potential customers who are using their mobile devices, you have to know where they are using the internet most frequently. As 47% of Americans say Facebook is their #1 influencer of purchases, it is clear that potential customers are on Facebook and you have to define who you want to reach using this social media giant. Whether your business caters to the locals, or you have a global reach, you have to identify your target audience to get the most out of the money you will spend on Facebook ads. When you break down who your target audience is, you won’t waste money on page impressions on individuals who are never going to be interested in your products or services.
Mobile Marketing Using Facebook Will Continue to Grow
4.2 billion people access social media sites via mobile devices with 189 million Facebook users being â€˜mobile onlyâ€™. This means that not only are people constantly on Facebook, but they are on Facebook using their smartphones and tablets. To reach these potential customers, you have to create ads that are optimized for use on mobile devices. Facebook has a new ad type, the carousel ad, where you can showcase more than one image and links to your business website. According to Facebook, this is a more cost-effective method for businesses to gain conversions through the use of Facebook advertising.
The Call Now Button
Customers are on Facebook AdvertisingÂ frequently, and they are searching for goods and services all the time. You can set up a Facebook ad that shows up in the news feed of users with a “call now” button. When the button is clicked, Facebook users call your direct business line straight from their news feed. If you are marketing for a chain of stores, this is an excellent way to get customers to call the nearest store to find the products they are searching for. This is one of the easiest ways to guide clients to your business, and a feature of Facebook ads that can’t be ignored.
Keep Your Content Fresh on Social Media
When you are on social media, you don’t want to spam your followers. Once you get some interest in your business, you have to keep the interest growing. This is done by creating fresh, relevant content that your customers want to read. Better yet, if you are able to create viral content, your customers will share it with their friends and your business will receive all kinds of attention. While creating viral content takes a bit of luck and timing, there are similar characteristics to content that has gone viral that you can mimic.
Creating Viral Content
If you aren’t a writer and you are trying to create stellar content, you have to hire a writer that can do this for you. With the abundance of content being created every day, you have to stand out. Viral content challenges widely held beliefs, makes a strong statement, and is easy for readers to share with their friends. You want to make your readers think, and you don’t want the content to reflect poorly on the sharer.
How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand on Facebook? Make sure to share them with us in the comments below. I would love to read them.
Sophorn Chhay is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation. Follow Sophorn on Twitter(@Trumpia), LinkedIn, Facebook and Google+Â Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.