The digital marketing strategies keep on evolving consistently, before you come to know about it, a new trend suddenly pops up making it challenging for digital marketers to keep pace with the latest trends in digital marketing. If time travel is possible, then every digital marketer would have fast forward to New Year to get some clues of what is next in the digital marketing. But we are still living in the age of forecasting and predictions, thereby we have no option rather than forecasting what trend is to come in 2020 in digital marketing. So, pull up your socks as we will now take up a ride into the future to know some of Digital Marketing Trends in 2020.
Augmented Reality and Virtual Reality
AR & VR are leading the chart and it is still holding the top position in the list of latest Digital Marketing Trend in India and for some good reasons. AR and VR are trending marketing tools that are been used in digital marketing since its conception, 3 years back. The influence of these tools is increasing as it gives your customers with the abilities to see products in their personal environment virtually before buying it.
VR allows the customers to engross into the different world where they experience the prototypes of ideas and other activities. This trend is considered best for PR and marketing pitches into the B2B settings.
Internet of Things or IoT
Another upcoming digital marketing trend in 2020 is IoT or Internet of Things which is here to last longer indeed. It is basically the complex network of smart devices that make use of internet to offer real time information and operate certain functions. Few examples include voice assistants, automated cars, smart refrigerators and smart watches.
IoT offers easy and consistent interconnectivity for businesses to send the right information on right time to right devices of their prospects.
For every digital marketing campaign quality content is always the king. But it is changing now according to the preferences of the customers indeed. Interactive content would be the next digital marketing trend in 2020. People today are tech savvy and prefer to stay connected all the time.
Customers want to feel like a part of what is happening around them and with interactive content it becomes easier for the marketers to involve the customers efficiently. It is inclusive and very effective marketing trend for 2020.
Online marketers that are on digital ads topic and targeting must focus on the next big trend in 2020, i.e. Personalization. Consumers are actually tired and don’t prefer seeing the irrelevant ads. So, if the targeting is off in your campaigns you have the brighter chance to lose lots of your business today.
So, it is necessary to build the buyer persona for precise targeting. Download the questionnaire for free online and seek its help for establishing a list of ideal customers. Try to find the better ways to know your customers and their desires. Geo-Targeting is another concept of personalization which helps you to target the right person in right place and at right time.
Communicating Through Private Messaging Apps
As the 2020 is approaching, businesses are looking forward to switch their focus towards private messaging apps and finding ways to efficiently use these messaging apps for benefit of their business. The use of private messaging apps in marketing is the latest digital marketing trend in 2020 that is worth using for business as confirmed in latest Digital Marketing News online.
The Digital Marketing Company in Gurgaon and Delhi has already started embracing the efficiency of private messaging apps and groups. These messaging apps are also allowing the businesses to setup their business accounts with them so that they can call, text their customers and provide support with a single click, whenever required.
These latest digital marketing trends 2020 are scoring on the basis of shared experiences and it focuses on making better advertise products and market them aptly, while enhancing the customer experience in coming years. Since we are about to switch to the next calendar year, it is extremely essential for marketers to know about the digital marketing trend 2020 and the Digital Marketing Services that you have to opt for to stay ahead in the game in the coming years.