Content Marketing 2018

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The Best Way to Promote Your Blog

Online marketing is one of the most important types of marketing strategies today. The massive importance of the internet in our daily lives has transformed how marketing is done. Today, one of the most used forms of online marketing is called Content marketing and we are going to learn how to promote your blog with content marketing in 2018.

Content Marketing

What is Content Marketing?

Content marketing is a form of Digital marketing strategy that uses quality written articles with high-quality content aimed to educate and provide information in order to convince potential customers.

It is different from other conventions marketing strategies where you use persuasive techniques which sometimes irritate and people, such examples of persuasive techniques are pop-ups, banners and overly promotional content which is self-serving and does not provide any quality content for customers to read and digest.

Content marketing aims to convince customers to avail products and services because they understood how it can help them. It is an important thing that customers know what you are selling and what can it do to their lives. More and more companies are starting to use this kind of approach of online marketing as they see that people warmly accept written content with value and information. This is what content marketing is and it is becoming a major type of marketing strategy today.

How Content Marketing Works?

Content marketing works by using high quality and informative articles, infographics or videos as content in websites or blogs aiming to convince customers into availing services provide the company. The main difference of content marketing compared to other marketing strategies is that content marketing tells your company’s story and not selling it. These quality contents placed on websites are often free to read or view and can be shared on many social media sites and video sharing communities. It aims only on delivering the message to the public in an informative and engaging way and allow them to decide whether to accept it or not.

How to Start an Effective Content Marketing Campaign?

First of all, you need to have quality content material which has value and could engage readers or viewers. This should be the first agenda when starting a full blown content marketing strategy. It is important to learn who the targeted audience is and specifically direct articles or any form of media to them.

After you have created a good content, you can place it on your blogs and lead customers come to you. This could be done by using search engine optimization (SEO) and webpage optimization in order to funnel customers from search engines into your blog site or website. Once customers are coming to your website, it is important to fuel their interest and update informative articles, videos or “gimmicks” in order to retain them. Hopefully, once you have gained credibility and trust, customers will naturally support you, by buying products that you offer. It is that simple, a give and take relationship, as you provides them with outstanding informative content, explaining how your services can help them on their needs they will repay you with purchases and praise.

Lastly, follow up through email marketing and other promos directed to maintain connection with visitors must be maintained at all costs in order to continue your “convincing” strategy by supplying them constantly with up-to-date quality content of the happenings in your company. Special invitations or even personal emails all are content marketing where you are giving clients the value they deserve and not just pound them with advertisements and “buy now” newsletters, which can be annoying.

Advantages and Disadvantages of Content Marketing

Finally, one can summarize the advantages and disadvantage of content marketing on companies and how it can affect the current course of your financial progress.

Benefits:
Content marketing is much less cheaper to produce as you don’t need lavish embellishments in creating a good and quality advertising banner or brochure. All you need is a talented writer who can write good articles. Expertly made articles or stunning video presentations all add credibility to you. If one can sustain such kind of service, you can achieve a legendary status online.You can easily promote your blog with content marketing in 2018 easily.

Disadvantage:
Normally creating content marketing needs a lot of research and employ skilled writers to translate ideas into writing. For starters in content marketing, it can be hard but one can adapt easily.

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Manish Agrawal is a Digital Marketing Consultant and a full-time Blogger. He has 10+ years of experience in Blogging, SEO, SMM, SEM, Affiliate Marketing, and Content Marketing. If you are looking to post your article with us, Please contact us.
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