Social media is a hype these days. Sharing pictures, videos, thoughts, reviews on such channels has become an everyday ritual for many.
New sites have come up after the oldest-member of the social media family – Facebook. There is Instagram, Whatsapp, Snapchat, LinkedIn, Twitter, Line and many more. Recently video applications are in fashion.
It started with musical.ly. Teenagers and young adults started making lipsync videos, short dance videos, skits, and acts. These videos got high virality, making the video application very famous among other social media sites.
Marketing on social media platforms was not a very new thing when this video app was released. In no time, smart companies thought of taking advantage of the virality of such an application and decided to make use of such channels for promotions.
What is TikTok?
TikTok is a short video application wherein users can create dubbed videos, comedy videos, and skits of 15-second length. These videos are then easily shared with other users of the app. It can also be posted on other social networks.
In 2017, TikTok’s parent company purchased Musical.ly. They were both merged afterward and at present is known by the name TikTok.
The app has got released in 150 markets and available in 75 different languages. Surprisingly, in a very short span, it has surpassed Facebook, Youtube and Instagram’s downloads on the App Store.
The majority of the TikTok users are females and that too below 30 years of age. So the marketing of beauty products, clothes, accessories, and such things can be done to reach this market effectively on this platform.
There are two ways companies can market on TikTok:
- By creating a brand page and sharing videos
- Collaborating with influencers for advertising
Some brands also use a combination of both these methods to make the promotion more effective.
TikTok has created a new option for advertising. You can use hashtags challenges to engage your audience in your campaigns. Tell your brand story with the fullscreen feature. Also, targeting can be done to reach the right group of viewers.
The best advantage is that it will only charge you when the ad gets some ROI. There is no fee to sign up. You can choose your budget and discontinue the service whenever you feel the wish to.
Trends for Tiktiok advertising
♪ Hashtag Challenges
Youngsters love participating in contests especially when they are trending. Challenges performed by celebs or famous brands become viral in no time. This is the oldest marketing strategy on TikTok. But is very effective in getting high engagement.
The challenges are named with branded hashtags to make them easy to find. Moreover, it becomes simple to mention them when posting videos. The trend of TikTok videos got a jumpstart when Jimmy Fallon made the #TumbleWeedChallenge on this app and shared it.
Image credits: Giphy
Viewers started taking up this challenge using the same hashtag, making TikTok very popular. At this time the #WalkChallenge is very popular with more than 400 million views.
You can create a branded hashtag challenge for your company or product as well. Once this has gained recognition on TikTok, people can participate with the same hashtag. If your page has not reached many followers, you can take the help of an influencer to earn you new followers.
These challenges are measurable too. So, you can know how effective this process is for your brand. Video interactions, clicks, views, and user-generated content under the same tag can be used to track the progress of the campaign.
♪ User-Generated Content
Videos made on TikTok can be shared on other visual platforms like Instagram. A creative marketing campaign can help you gain popularity on more than one platform.
Find ways to get customers to share videos on the challenges that you prepared. Viewers can be convinced to make videos with your tags. Give them some rewards in exchange. Influencers can amplify this by asking their followers to make such content.
It is great if you can be convincing enough on your own so that you save the expense for influencer marketing.
You can also encourage the audience to prepare videos wherein they interact with your products. This way, if the content gets shared you will get higher sales.
Achieving brand awareness with TikTok videos is easier than actually selling. But anyway, if you have a good reputation here, you are going to get more sales leads.
♪ Influencer Marketing
Choosing the right influencer for promotions never fails in marketing. If your offerings are suitable for the followers of a certain influencer you must definitely go for it.
It may cost you a bit more because you have to pay for the influencer. But in the end, it will be more fruitful. They have a very good number of followers already. And they know their audience. So they can curate the most relatable content. Thus, making something that their audience will enjoy. It will get an awesome engagement this way.
Here, you will not have to worry about creating the ideas for your ad.
Some other popular trends on TikTok are:
- Duets – Two people coordinate to sing or dance to the same part of a song. It is like a collage because both the people are in different locations. These can be done with a friend, popular TikTok influencer or even celebrities.
- Slow-Mo – With a tap of a button, the video can be converted to slow motion. And it can be tagged under #SlowMotion. This is very attractive to watch which is why there are awfully high views on such content.
- Cosplay – People try to recreate moments of their favorite movies or TV shows. Enaction of their admired character is done here.
*Pssssttt* Some Tips for you!
Dive into the creative ocean. Discover new ways to get your message across the viewers. You can adopt a friendly approach by making relatable videos.
Behind-the-scenes videos are also a great way to show human face of the business. With a human approach, you can make your company stand out as reliable and trustworthy.
Do not hesitate to try different things. The platform is still very new which is why there is no custom method of posting here. If you believe something might be funny or can hook the audience there is no harm in giving it a try.
But be sure to analyze the results. It is crucial if you want to know what type of content works the best. See which posts get more likes, comments, shares, and views.
This platform is not yet used by many enterprises for advertising. So, it is less competitive here and you must definitely use it to your advantage.
Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.