Over the years, eBay has grown to become one among the most popular online marketplaces. With 182 million active buyers present across the globe on eBay, more and more sellers are opting for this dynamic platform to sell and market a plethora of products and effectively reach out to a massive audience. If you are one such seller looking to not only boost sales but also fuel growth, then eBay is a befitting choice.
Selling on an incredible eCommerce platform like eBay has its fair share of benefits as well as challenges. As far as the challenges are concerned, optimizing product listings is the major roadblock for eBay merchants. But why optimize the eBay product listing in the first place?
The answer is – to stand out from your competing counterparts and get found by your relevant audience! For example, if a buyer clicks on your product, it clearly means he or she has a pre-established intent to buy with the stated product title, price, and image, otherwise, he/she wouldn’t have clicked on the product listing in the first place.
So, it is essential that all the information pertaining to the product must be accurately provided and updated from time to time. Better the product listings, higher will be the conversions.
In order to attract more viewers and get them effectively converted to a lead, you must be well-aware of what your prospect is actually looking for, what is stopping him from buying, and what your competitors are doing to sell more. If you are able to get answers to these questions, you will be able to formulate an effective listing optimization strategy for your business.
This strategy will give you a clear picture of how you must showcase the description, price, and images of your products, and the ways in which you can promote them.
Here are the topmost amazing tips that every eBay seller can use to optimize their product listings and increase their conversion rates:
1. Use high-resolution product photos
- 1 1. Use high-resolution product photos
- 2 2. Disseminate the intended information to your potential buyers
- 3 3. Incorporate social proof statements to build trust
- 4 4. Leverage keywords & keyword phrasing to your advantage
- 5 5. Make your listings more relevant with item specifics & listing upgrades
- 6 6. Optimize your listings for mobile devices
The first thing that you can do to ensure a better outreach is uploading clear, high-quality product images. Since your prospects do not have the luxury of seeing the products physically, clearly visible product photos would do the trick. In addition, you must use a clean, uncluttered background to showcase your products and don’t forget to make even the minutest of detail visible to them before they make up their minds. You should also ensure that these images are easily accessible on mobile devices.
2. Disseminate the intended information to your potential buyers
If you are providing your potential customers the information they are looking for, you are definitely on the right track.
For this, you might have to omit some irrelevant content and the fluff that confuses the customer. Make the language crisp as much as possible and address questions like what purpose does the product serve, why should one buy it, what are its key characteristics and benefits, and so on.
Social proofs are incredibly effective and can be used to coax potential buyers to make a purchase. As a psychological tactic, these social proof statements give conformity that the people around them have bought the product and found value in it.
Precisely, with such statements, your prospects can get an assurance that they can trust you for their potential purchase. Some of the common types of social proof statements you can incorporate for eBay listing optimization include customer testimonials, screenshots of reviews of satisfied customers, number of units sold, etc. Certain trust indicators can also be incorporated, such as quality and authenticity of the products you intend to sell, shipping and return policy information, money-back guarantee claims, etc.. in order to make them feel safe and risk-free about the purchase.
4. Leverage keywords & keyword phrasing to your advantage
It is extremely important that you, as an eBay seller, make effective use of keywords and keyword phrasing to get your products high up in a customer’s search result.
As a matter of fact, if you show up in a particular search result, it will greatly impact your eBay product listings. You must ensure that you employ the right keywords in the titles and descriptions – one way to do that is by analyzing what your competitors are using. Without a doubt, this is an incredible opportunity to leverage the benefits of product listings with the effective use of relevant keywords. Hiring an eBay virtual assistant can be a great idea if you want to leverage keyword-rich content to your advantage.
5. Make your listings more relevant with item specifics & listing upgrades
Listing upgrades can also contribute to eBay listing optimization process by adding features like displaying listing title in bold, getting greater exposure through the multi-category listing, to name a few. This would not only help you stand out from your competitors, but also render additional functionalities. eBay charges a fee for this which varies based on the price of your product and the time duration of the listing.
Do your research to determine the most effective features that will work well for your business and use them judiciously. Apart from listing upgrades, you can opt for item specifics as well. It is a relatively cost-effective way to optimize your product listings. In this, you get to elaborate on the product’s brand, style, color, size, and more, making your listings all the more relevant and allowing buyers to make an informed decision.
6. Optimize your listings for mobile devices
If you intend to make your product listings accessible to a larger audience and promote mobile purchases, you must ensure your product’s visibility on mobile devices as well.
Needless to say, meeting your prospective customers on their preferred platform is essential for a massive target outreach.
Summary: eBay is the most dynamic eCommerce platform helping a large number of sellers to sell and market their products, and consequently boost product sales. with effective eBay listing optimization services, you can take your business to the next level.