Search Engine Optimization

The Trends of SEO to Look For In 2016

The Trends of SEO

As another year is coming to an end, things are changing rapidly and the people; all over the world is getting prepared to welcome the new. It is not a tough thing, but yes, when it is about predicting the business trends, one need to be really careful. Mostly, it is the job of the experts to know or anticipate, how the market is going to work in the future, but there is no denying the fact that, if you keep your eyes and ears open, then it will be quite possible to understand these trends and work accordingly to make the most and avoid the most dangerous of trends.

Getting Deeper Into the Matter for Better Understanding

If you are in a business and thinking about reaching newer heights in the coming year, then looking for proper optimization of the website o product or brand name is require. At the same time, it is also to be remembered that, if you do not have the knowledge or expertise to do that, seeking the help of a professional will be extremely important. In this context, you further need to know about the points to look out for. Here, you will come to know about a few of these anticipated trends which in turn will help your business.

SEO in 2016

The Points That You Need To Know Are:

  • George Illyes of Google has recently announced that Google is looking forward to start its real time Penguin update in 2016. The Penguin update was introduced in the internet to take care of the quality of content and website. It is quite understandable that the real time update is going to strike a lot of websites and penalize them for not following the guidelines mentioned by Google. If you do not want to be amongst those sites and also like to be ahead, then it is time to review the content used in your website and edit it accordingly. Looking for white hat methods of SEO will pay off perfectly as well.
  • Along with the Penguin update, Google is also going for Panda update as well. This is to hit the web by the end of 2015 and if you are not prepared for the algorithm, it is bound to make things more complicated. So, it is better to prepare to battle the competitiveness that is bound to hit the market.
  • In the year 2015, 52% of the total time spent online by people is spent for mobile apps. So, it is quite clear that, for better results and grip of the market, app store optimization is going to become more important than ever before.
  • It is also becoming easier to understand the search queries are changing and long tailed keywords are going to dominate the market. Due to this, websites using a conversational tone in their content and giving proper information is going to become more successful.
  • Google is already talking to Facebook and Twitter and that is going to result into frequent appearances of content from these two platforms in mobile search results. It is also quite clear that, along with these two, other social media platforms are going to get deeper into the market as well. So, preparing for that will be quite smart.
  • Getting rid of backlinks for spamming purpose will be the best choice, because now more than ever, backlinks need to be relevant and proper quality.

The Help You Need and Getting It

If all these points seem to be interesting and beneficial for your business, then seeking help of a company offering affordable SEO services in London will be the best course of action. It will help you prepare for what is coming and reap benefits as well.

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manishagrawal